[DML] Seth's Blog: Magic + Generosity = the brand crush (CORRECTED)

["James Espey" <james@xxxxxxxxxxxx>]

(sorry for the incomplete message sent earlier...)

This is a good explanation of the DeLorean car, and its impact on people
around the world day after day. A lot of that is due to "Back to the
Future", but as more time passes since the movie was released, it is up to
us to help keep this going. A growing number of younger people I meet and
talk to have not seen the BTTF movies - when the youth stop learning about
DeLorean cars, the long-term future of the hobby is in question.

http://sethgodin.typepad.com/seths_blog/2013/08/magic-generosity-the-brand-c
rush.html

Take your DeLorean to a (or another) car show this summer - let people see
your car, ask you the same questions over and over again - and gently
correct the misinformed. Don't worry about fingerprints, let a respectful
child (of any age) sit in your car,  and share with them the magic that you
first felt (and hopefully still do) when you sit in your car. 

Share the real story of the DeLorean - have available flyers like this one
from the DeLorean Club of Ohio:

http://www.ohiodeloreans.com/docs/DMC_FAQ-8x11_app.pdf

Or, alternatively, if you live in the USA, DMC Texas will send you a special
50-pack of our full-color postcards for just the cost of US Mail shipping
(at present $2.52):

http://store.delorean.com/p-10628-delorean-info-postcard-qty-50.aspx

Or, if you're ordering anything else at the same time, we'll throw them in
for free now through October 31st, limit one set of 50 per customer - just
add them to your cart and we'll credit you back for them.

Regards,

James Espey

------------------------------------
DeLorean Motor Company
james@xxxxxxxxxxxx
15023 Eddie Drive
Humble, Texas 77396 USA
Tel: 800/872-3621 (USA only)
Tel2: +1-281/441-2537
Fax: +1-281/441-2813
http://www.delorean.com
http://www.facebook.com/deloreanmotorcompany
------------------------------------ 





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