[DML] Seth's Blog: Magic + Generosity = the brand crush

["James Espey" <james@xxxxxxxxxxxx>]

This is a good explanation of the DeLorean car, and its impact on people
around the world day after day. A lot of that is due to "Back to the
Future", but as more time passes since the movie was released, it is up to
us to help keep this going. A growing number of younger people I meet and
talk to have not seen the BTTF movies - when the youth stop learning about
DeLorean cars, the long-term future of the hobby is in question.

http://sethgodin.typepad.com/seths_blog/2013/08/magic-generosity-the-brand-c
rush.html

Take your DeLorean to a car show this summer - let people see your car, ask
you the same questions over and over again - and gently correct the
misinformed. Don't worry about fingerprints, let a respectful child (of any
age) sit in your car,  and share with them the magic that you first felt
(and hopefully still do) when you sit in your car. 

Share the real story of the DeLorean - have available flyers like this one
from the DeLorean Club of Ohio:





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