[DML] Re: DeLorean Dealerships selling every D they could get
[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

[DML] Re: DeLorean Dealerships selling every D they could get



--- In dmcnews@xxxxxxxxxxxxxxx, "David Teitelbaum" <jtrealty@xxxx> wrote:
<SNIP>
> BTW I can understand how the initial order of Deloreans
> would have sold out before they arrived, but sales fell off once they
> did arrive and the reviews were less than anticipated. 
> David Teitelbaum
> vin 10757

Not quite so in Las Vegas. The cars were REALLY popular with a few
higher-ups who worked at some of the big casinos. In fact, out of the
8-9 DeLoreans that were offered as slot prizes, only two winners opted
to take the cars home as prizes versus the cash payout. Of the cars
that never won, they never made it back to the dealership. They
instead were snatched up by various gaming execs who wanted them. And
in a town like Vegas where you want as flashy a car as possible, the
DeLorean did, and still does turn more heads than lots of the other
exotics that have come and gone over the years.

While the reviews of various car magazines may have dissuaded a few
from buying the car, they still remained quite popular with legions of
would-be customers who didn't care about the reviews, but just
couldn't afford them outright, because financing them was so hard to
do (in another story by a guy who worked at the *gray-market*
dealership, GMAC and lots of others ceased extending credit to people
who wanted to buy DMC-12's).

The whole "Bad Reviews killed all DMC sales" isn't really a valid
argument when you look at it. Yeah, there are people out there who are
so concerned with status and what material items they owned, they let
the opinions of other affect their buying decisions. And they would
have dropped the DMC-12 as soon as they percieved it to be a car with
any sort of negative aspect that could reflect back upon them. But
that still didn't stop other people from still wanting to buy the car.
Many people whom you speak with today do have regrets about not buying
one as I've found over the years. And lots of people were consumers
who fit the profile that my parents did in 1981; They wanted to buy a
DMC-12, but couldn't afford the exorbant price the cars were initially
commanding when they first debuted. My mother had even went to a
DeLorean dealership to look at a brand-new one. But they planned to
either buy a good used one, or save up more money to buy a newer '84
or '85 model, hoping that they'd come down in price. But once the
company went under, they were so concerned about where they could have
gotten the car serviced, that they decided against buying one. Sales
didn't drop-off because interest in the car did. They dropped off
because they were so damn hard for the "average-joe" to acquire.
Plenty of customers were there: but helping them actually own their
own car was the one aspect that DMC overlooked...

-Robert
vin 6585 "X"






To address comments privately to the moderating team, please address:
moderators@xxxxxxxxxxx

For more info on the list, tech articles, cars for sale see www.dmcnews.com

To search the archives or view files, log in at http://groups.yahoo.com/group/dmcnews 
Yahoo! Groups Links

<*> To visit your group on the web, go to:
    http://groups.yahoo.com/group/dmcnews/

<*> To unsubscribe from this group, send an email to:
    dmcnews-unsubscribe@xxxxxxxxxxxxxxx

<*> Your use of Yahoo! Groups is subject to:
    http://docs.yahoo.com/info/terms/
 






Home Back to the Home of PROJECT VIXEN


Copyright 2006 ProjectVixen.com.  All rights reserved.

Opinions expressed in posts reflect the views of their respective authors.
DMCForum Mailing List Archive  DMCNews Mailing List Archive  DMC-UK Mailing List Archive