RE: [DMCForum] Car Covers priced too low...

["timnagin" <timnagin@xxxxxxxxxxxxxx>]

It depends on the manufacturer.  They can set an MSRP as a guideline, but
you are usually free to go a little higher or lower.  Some will state that
if you price it too low, it will reduce it's quality.  Yes, I know Dave :)
Another way to say it is the perceived quality of the item.  All things
being equal, a $60.00 car cover can't possibly be as good as a $99.95 car
cover.

Greg



-----Original Message-----
From: Marc Levy [mailto:malevy_nj@xxxxxxxxx]
Sent: Thursday, January 27, 2005 12:20 PM
To: DMCForum@xxxxxxxxxxxxxxx
Subject: Re: [DMCForum] Car Covers priced too low...



Fatboy7?

I did not think it was legal for the product supplier
to dictate what you can sell an item for.  Isn't that
anti-competitive?


--- Dave Stragand <dave.stragand@xxxxxxxxxxxxxxx>
wrote:

>
> Hi All,
>
> Covercraft got a complaint about the pricing of my
> DeLorean car covers being
> too low from "a guy in Chatsworth, CA".  My email to
> the DML was forwarded
> to Covercraft by this person.  Anyone want to take a
> guess at who it is?
>
> -Dave

---

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