[DML] Re: DOA (my ideas too )
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[DML] Re: DOA (my ideas too )



Josh ? 

Let me add my perspective ? Clubs/Businesses etc exist because there is a need in the market place that they fill. In the 80's the DOA filled a role providing owners a exchange of information. The challenge for the DOA is to find a new role for DeLorean owners that will offer something that is not being covered now at a value ? or as I call it "a unique marketing position". Simply trying to reinvent DeLorean World  Magazine is a stagnant idea.  I find it concerning your comment of speaking to DMCH about discontinuing DeLoreans that is likely a strategic part of their business plan? Who better to have a forum then one of our main resource of historical knowledge, repairs, updates? Again we as owners are covered here with this.

Others have articulated very well the resources that exist for gathering information informally (DMCnews, DMCTalk, Tamirs site Etc) not to mention the plethora of yahoo groups that are out there that offer an exchange on a local basis for support and camaraderie.  Again we are covered here. My personal position is to "keep the monies at a local level" as it is your best return on investment.

Looking back at the lively discussions with Ken Baker on the DOA we as a community have repeatedly requested transparency ? what is the current number paid members, what are the financials etc ? you want us to be come involved with turning the Titanic while flying blind and at a cost of $75.00??

I am also very concerned with DOA's involvement with DCS as they have never stepped up to support the shows with bodies.  Simply having a booth with the vendors doesn't count!! Will you recognize the local west coast clubs (non DOA) that get the job done for the betterment of the show?.  

Lastly, Please don't take this as critical spewing.. Do a situational analysis and realize that, owner demographics have changed dramatically from the DOA's heyday and technology has improved communication/support (both at a global and regional level).   Kevin has some great ideas below?. Find your unique marketing position and divorce yourself from the DOA's past. Go to the November meeting and create a plan and present it to us I know you will get our candid thoughts as simply throwing out ideas (discounts for DCS shows, DOA merchandise etc) reflect reactionary tactics without a grounded strategic vision and understanding where the DOA fits in today.  

Randal
AZ-D
5501


--- In dmcnews@xxxxxxxxxxxxxxx, "Kevin Abato" <delorean@...> wrote:
>
> While I wish Josh well in his new position, and encourage others to continue to ask questions, I want to re-hash my thought on what I think the DOA should be.
> 
> DOA should be free (or no more than a few dollars  per year at most).   It should not be a "club" but rather a central point for all delorean knowledge.  A central contact and listing  of all vendors, owners, forums, clubs, news, and historical information from the DMA in the past.
> 
> Point the news media, owners, and enthusiasts to local clubs in their areas.  Publish and promote DCS and regional club happenings
> 
> Continue to publish a magazine, but make it electronic.  Make all back issues available in electronic format too so that knowledge and history are not only preserved, but SHARED.  
> 
> Use yearly funds for insurance, costs of web hosting, (electronic) magazine costs creation , etc
> 
> Be the unifier (but not owner) of all things Delorean.
> 
> Kevin Abato
> Vin# 16680
> www.grenexmedia.com
>




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