RE: [DML] Magazines vs zines
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RE: [DML] Magazines vs zines

I feel a magazine would be good for the DeLorean community and advertising
and articles are open to all. I also feel the magazine should be done by
someone that doesn't have a vested interest in the magazine to their company
like DMCH and would not block out competitive vendors and advertising. 
Ron with the Gullwing Magazine had a great product that was open to all
whether it was showing original cars or modifications to them. The rates
were reasonable base on the paid subscribers and printing was very good. 
It was too bad it wasn't supported more by the DeLorean community as a hole.
I remember hearing a lot of people on the DML saying they were sad to see it
go but didn't subscribe to it as I later found out. 
One of the problems was Ron's magazine was diluted in sales by DMCH magazine
just like DMCHelp is trying to dilute DMC Talk and the DML and get
everything down to one company doing all the production on everything. 
Sorry but I call this " control" and I'm not for it. Read what James say's
and think about it. Has anyone seen an ad's from or
SpecialTauto in their magazine.  
John Hervey


-----Original Message-----
From: dmcnews@xxxxxxxxxxxxxxx [mailto:dmcnews@xxxxxxxxxxxxxxx] On Behalf Of
James Espey
Sent: Tuesday, January 06, 2009 9:06 PM
To: dmcnews@xxxxxxxxxxxxxxx
Subject: [DML] Magazines vs zines

As the editor of the third magazine, I will concur with almost
everything Ron and Ken have said. Magazines are a lot of work, with
little to no compensation at the end of it all. I do question the
validity of the "numbers" of DeLorean owners (and cars) not being
enough to support a larger page count, higher quality magazine. The
Avanti club puts out a larger, more mainstream-style magazine
dedicated to a car that over the last 40 years has produced perhaps
4,000 cars.

That said, there is just one Avanti magazine - if there was just one
DeLorean magazine again, a merger of the three, perhaps, it would
stand to reason that we would see a higher quality, larger page count
publication, as well.

The 'zine that I produced in the late 90's was a big job, too.

There was no paid advertising, no subscriptions, just me and couple
others (I haven't forgotten your help, Travis!) and whether or not I
went to work for DMC (Texas) in 1999, I'm not sure it would have
continued on any more than a perhaps 1 or 2 a year thing. Too much work.

I keep a set of deloreans magazines on my desk for reference, and also
one at home for when I am working on the next issue. It's fun to look
back at the humble, 16-page first issue and see it now as a 48-page,
full-color edition. Much like I enjoy looking at back issues of DW,
DCS and GW - I flip each of them at least once a week. But I can't
tell you the last time I fired up Acrobat just to look at a back issue
of DMC-News, the 'zine.

I remember being excited by the prospect of PDF when it was first
introduced (that's how the reproduction of the parts manual, owner
handbook and window sticker came to be on the DMC-News site). I worked
in printing at the time, and believed the hype of the "paperless
office" that was predicted. I got into PDF, HTML and WWW to be ready
for that day. But it hasn't come to pass yet, and while I expect to
see it in my lifetime, it's not coming soon.

A couple of weeks ago, in order to get some more exposure for
deloreans magazine, we created a PDF of the most recent issue that
anyone can download. 

If you haven't seen deloreans in a while (or ever) take a look. While
PDF does remove the cost of printing/mailing/distribution, there is
still significant time and skill required for the layout and design.
And that's important - look at the decline of message traffic on the
DML and rise of forums like and DMCtalk. Format and ease
of use make them arguably more popular now than the DML. Ease of use
is something the printed magazines have that the 'zine and other
electronic formats don't.

James Espey
DMC (Texas)

PS - Been awhile since I've been by here, even longer since I posted.
Hard to believe the DML is a teenager now. I wish I had written down
my predictions for it when I started it. I'm sure I would have been
way off!


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