[DML] Re: New Delorean
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[DML] Re: New Delorean

Speaking of the target audience that the car is being marketed to, I have seen 
quite a few comments both in the DeLorean community and the general public 
about "sticker shock" and unaffordability. I have Hagerty car insurance on my D 
and they actually have loan programs for classic cars, people who intend to 
spend 50K and more that go for 8,9, even 10 years long. I'm wondering if 
DMCH has any kind of plans to help (read: inform) people with incomes that 
might be slightly out of the 57K plus range? It has been my experience that 
most DeLorean owners are average "blue collar" workers who may not have 
the kind of cash flow to just drop 50 big ones in one buy. I know when I bought 
my car (even realizing I didn't spend anywhere close to 57K) that I had to 
finance the car for several years and worked my tail off to get it paid. At the 
time I really wasn't making enough to warrant purchasing my car, but it was my 
dream to own one so I made it happen.  I'm thinking if they put some kind of 
information like that with their press releases or on their site, etc, it might help 
encourage some who might be on the fence on the issue of buying/not buying 
a D. Just a thought...


--- In dmcnews@xxxxxxxxxxxxxxx, "drhdmc1" <drhaney@...> wrote:
> I was taking a group of co-workers out to the parking garage to see my 
> car yesterday when a stranger in the elevator heard us discussing the 
> car.
> This gentleman was very excited because he had just found out that a 
> company in Houston was going to be manufacturing the car again! Since 
> he was one of those bicycle delibvery guys I am fairly certain he did 
> not have the funds to buy one but the maketing campaign is certainly 
> working. I'm interested to see if this generates serious sales numbers!
> Dan Haney
> vin 3254

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