RE: [DML] Re: DMC's Big Mistake
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RE: [DML] Re: DMC's Big Mistake




Thank you.
THAT was the point I wanted to make, you did a better job than I did of 
saying it.
- VB

>From: "content22207" <brobertson@xxxxxxxxxxxx>
>Reply-To: dmcnews@xxxxxxxxxxxxxxx
>To: dmcnews@xxxxxxxxxxxxxxx
>Subject: [DML] Re: DMC's Big Mistake
>Date: Sun, 28 Nov 2004 18:42:29 -0000
>
>
>
>
>The DeLo is no Ferrari or Porsche (or Lincoln, thank you very much).
>Comparing it to them is ludicrous. That was DMC's big mistake. Had the
>company adhered to JZD's original intention of pricing the car at $12K,
>which would have pitted it against Datsuns and Toyotas, history might
>have turned out very differently. There was an extremely limited
>market for the car at $25K, which DMC exhausted within a couple of
>months. Ask anyone in high school in the early 80's what was hot all
>over the parking lot -- Mustang III's, Mazda RX's, etc. *THAT* should
>have been DMC's competition. How many Preludes did Honda sell to young
>adults looking for an affordable sports car? *THAT* should have been
>the target audience.
>
>Bill Robertson
>#5939
>
[moderator snip]





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