[DML] Re: "use of the DMC logo"

["James Espey" <james@xxxxxxxxxx>]

*****  Moderator's Note  *****
Many of you have been asking for clarification from DMCH regarding
use of the DMC logo.  Well, here it is.  Thoughtful and constructive
posts on this subject will be sent through.  Those that do not
will be rejected.

*****  Mike G  Moderator of the Week 


--- In dmcnews@xxxxxxxxxxxxxxx, Marc Levy <malevy_nj@xxxx> wrote:
>
> For 10+ years those logos were public domain, and no one had a problem
with it.

Marc raises a good point here, and while I await information from counsel on
if and how to respond to Wayne, let me say this about Marc's statement
quoted above.

It's true that for 10+ years no one had a problem with the use of the logos,
though the legalities of what is and what isn't in in the public domain are
so complex I won't attempt to comment on that.

Also during that time period, to the average person outside the DeLorean
community, the name "DeLorean Motor Company" and the DMC logo were both
symbols of a failure, associated with illegal drugs and "that flying car
from the movie".

When Stephen Wynne split from DeLorean One in 1995 and adopted "DeLorean
Motor Company" as the name for his new company, as well as began using the
logo, many people thought he was nuts to use that name. When he spoke to JZD
about using it, even he said "I hope you have better luck with it than I
did."

In the nearly ten years that have passed, Stephen Wynne has made a great
investment in promoting the positive aspects of ownership and enthusiasm for
this automobile - more so than anyone or any organization previously has
done since 1981 - and it was all done in the name of DeLorean Motor Company.

By trademarking the logo, and acting on non-licensed use of it, DMC (Texas)
is protecting that investment, much as the original DeLorean Motor Company
would have done had things worked out differently, and much as companies
like BMW, Porsche and Mercedes do today.

James Espey

------------------------------------
DeLorean Motor Company
Vice President
james@xxxxxxxxxxxx
15023 Eddie Drive
Humble, Texas 77396 USA
tel: 800/872-3621
tel2:281/441-2537
fax: 281/441-2813
http://www.delorean.com
------------------------------------






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