Delorean Depot?

[billsfanmd@xxxx]

Okay this post goes under the heading of opinion....I don't mean to stir up 
the whole vendor thing again but I do have some ideas and they are nothing 
more than basic marketing concepts....I think a nice idea is for the vendors 
to have monthly promotions/discounts on Delorean parts....Customers like to 
feel appreciated and that they are getting their money's worth....

If every month or so one of the vendors lowered there prices on a few select 
items (surplus items, slow moving parts, seasonal items, stuff they are sick 
of looking at) 
it would really give the imoression that the vendors take an interest in 
helping customers save a little money...I will just use the Zilla's as an 
example...lets say they decided to have a special on the Zilla's for 
August..."buy one zilla get 50 bucks off the second"....something like 
that.....or one month have a 10 percent off your parts bill....I am not 
saying drastic price reductions just little reminders here and there that we 
are appreciated...

It would create some more goodwill between owners and vendors...After all we 
do need each other. What we have now is vendors that are also drivers and 
drivers that have become vendors. I have spoken to several DML members about 
prices and most do not paying higher prices for convenience and original 
parts....In marketing there is a fine line in pricing items too high or too 
low. Competition is the number one factor in price determination and it 
applies to Delorean prices as well. The Delorean community is unique because 
of the limited number of cars on the road....Is it better to sell 10 of 
something at $80 dollars or only 5 at $100 bucks. Do the math. Selling more 
items at a lower price can often add more to the bottom line.

I am currently looking buy 3 Zilla's but I am looking at $800 hit....even a 
slight discount may push people who are on the fence or are postponing 
cosmetic repairs or parts..... 

Another idea is for one of the vendors to come up with a branded credit 
card....Alot of retail stores/vendors have their own branded credit cards. 
Credit card companies have embraced this new promotional concept....Most 
people have Gold or Platinum cards....we could have the Stainless Steel card 
:-) Imagine pulling out your credit card with a Delorean picture....Maybe the 
vendors could offer a discount on parts purchases with this card....

Just a few random thoughts....Just completed my MBA and thought I would put 
it to good use....And by the way anyone with tankzilla, lockzilla and the 
remote Zilla on sale email me privately :-) .

Mike C 
2109 



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